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Category Archives: Sales

Thursdays posts are for Sales and Marketing. Currently these are being written by Joshua Unruh.

Pulp Ain’t Just in Oranges: Remaking a Synopsis into Promo Copy

Tweet Last time I explained how unexpectedly good promotional copy caused me to be crowned King of Promotional Copy. (Kings and czars? I definitely have delusions of grandeur.) This time, I’m going to tell you how a really good job making bad copy led to discovering the Consortium Formula for promotional copy. But before that, […]

Catching the Flipside: The Importance of Back Cover Copy

Tweet Rachel is dead on when she says creating a good cover is half the battle of hooking a new reader. The back cover copy is definitely the other half. I use the phrases “promotional copy” and “back cover copy” pretty much interchangeably. I probably shouldn’t, if only because there are so many other areas […]

I Don’t Care What They Say About Me, Just Make Sure They Spell My Name Right!

Tweet Ladies and Gentlemen, please direct your attention to the CENTER RING! What’s up, party people? I’m Joshua Unruh, novelist and Czar of Marketing for Consortium Books. Here’s why you should care what I think. Crimes and Misdemeanors I’ve had a lot of jobs in my life. That’s pretty normal for everybody. But I’ve also […]