This week I’m diving into document types with a case study in sales pitches and business plans. Yesterday I talked about the purpose of a business proposal and gave you a brief glimpse at the people who will be reading it. Today I’m supposed to tell you how to actually write one. The good news [...]

If you’ve been paying attention this month, you can clearly see I’m building up to something. It’s a business model, a major social change, a grand vision. In other words, it’s a daydream and a penniless non-profit. It’s a good daydream, though, and it attracts amazing people like moths to a flame. Seriously, I’ve watched [...]