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Tag Archives: Back-cover Copy

Sharing the Burden

Tweet Every now and then, I decide I want to be stylish. I’m able to dress myself reasonably well; it isn’t all superhero emblem t-shirts and blue jeans. I have some nice dress shirts and good-looking sweaters. I’ve been known to rock the fedora and the newsboy cap. I own more than one pair of […]

On Marketing: Product Descriptions

Tweet This week we’ve got guest posts from my good friend and fellow Consortium Writer, Joshua Unruh. He’s back today to talk about writing product descriptions, or back-cover copy for your books. Last time I gave you a bit of my career background to help explain why Aaron crowned me king of back-cover copy. (Kings […]